2025

Paulaner Oktoberfest SP

For Paulaner’s international social media channels, I produced Branded Content during Oktoberfest São Paulo, capturing the essence of the festival through a premium yet authentic visual narrative. The goal was to translate the spirit of Bavarian tradition and responsible enjoyment into dynamic short-form content that resonated globally under the theme “Feel the Oktoberfest.”

Deliverables

✅ 1 Reel (9:16, 2 min) highlighting the event’s energy, traditions, and brand presence encouraging audiences to experience the festival.

✅ 10–12 photos (4:5 or 9:16) capturing key moments, environment, traditional outfits, and the celebratory spirit for teasers and brand content.

Creative Focus

Showcase Bavarian brewing tradition, cultural unity, and responsible enjoyment through spontaneous, warm, and human-centered storytelling, featuring moments, live music, traditional dishes, and the communal spirit of celebration.

Challenges

Balancing authentic festival energy with brand guidelines on responsibility and tone; ensuring visual consistency under changing lighting and crowd conditions; and crafting short-form content that conveyed both premium branding and approachability to a global audience.